Tshaj tawm ntawm kev tshaj xov xwm nyob rau hauv xov xwm yog tus caj qaum ntawm pej xeem kev ua ub no thiab yog qhov tseem ceeb ntawm cov pej xeem hauv lub koom haum. Nws yog txoj kev xa cov xov xwm tshiab rau cov tib neeg uas yuav nyiam.
Cov ntawv tseem ceeb ntawm cov ntawv sau rau kev tshaj tawm
Nws muaj ob hom ntawv nyeem tseem ceeb uas koj tuaj yeem muab tshaj tawm rau hauv xov xwm pub dawb. Cov no yog xovxwm tshaj tawm thiab PR cov lus.
Kev tshaj xov xwm tau tsim tawm raws li qee txoj cai thiab yog qhov "raw" ntawm cov ntaub ntawv rau tus neeg sau xov xwm, ntawm lub hauv paus uas nws sau nws cov ntawv. Muaj ntau hom kev tshaj tawm:
- tshaj tawm cov lus tshaj tawm - cov lus luv luv hais txog lub phiaj xwm npaj;
- kev tshaj xov xwm - tshaj tawm xov xwm tseem ceeb ntawm lub koom haum;
- xovxwm tso tawm cov lus qhia kev qhia - zaj dab neeg txog ib qho khoom lag luam lossis kev pabcuam, hauv qhov sib piv nrog ib qho analogue;
- xovxwm tshaj tawm cov ntawv tshaj tawm - xov xwm luv luv hais txog qhov kev hloov pauv ntawm cov ntaub ntawv tiv tauj lub koom haum.
Qee zaum cov ntawv tshaj tawm xav tau cov khoom ntxiv. Lawv tuaj yeem ua raws li hauv qab no:
- keeb kwm yav dhau - cov ntaub ntawv hais txog lub tuam txhab profile thiab nws cov phiaj xwm tam sim;
- nqe lus - txoj haujlwm ntawm lub koom haum ua haujlwm ntawm qhov teeb meem tseem ceeb;
- biography - dab neeg hais txog cov neeg koom xov xwm.
Txhawm rau kom cov ntawv nyeem raug pom zoo hauv xov xwm, nws yuav tsum muaj kev ntseeg siab, muaj ntaub ntawv, tsim nyog, meej thiab muaj lub ntsiab lus tseem ceeb.
PR-cov ntawv yog cov pab pawg tshwj xeeb ntawm cov ntawv nyeem uas pab txhawb kev txhawb nqa ib lub koom haum hauv xov xwm thiab tsis yog ntawm kev tshaj tawm. Lub ntsiab hom PR cov lus:
1. Txheeb xyuas (puag ncig) - ib tsab xov xwm rau cov nqe lus lag luam, tshuaj xyuas thiab sib sau ua ke ntawm cov kev paub ntawm ntau lub tuam txhab ua haujlwm hauv tib qho kev lag luam.
2. Tus sau phau ntawv (by-liner) - ib tsab xov xwm sau rau sawv cev ntawm lub tuam txhab.
3. Zaj dab neeg (zaj dab neeg) - cov kws tshaj lij tshaj tawm txog kev paub zoo hauv kev siv cov khoom lag luam lossis kev pabcuam. Xws li tsab xov xwm sau cia lub sijhawm muaj kev ntxhov siab thiab qhia txog cov yam ntxwv ntawm yam khoom lossis kev pabcuam tuaj yeem pab daws tau qhov twg.
4. Duab kab lus - nthuav qhia qhov teeb meem tiag tiag thiab qhov pom ntawm lub koom haum rau nws, txhawm rau tswj hwm lub koob npe nrov.
5. Kev xam phaj duab - cov lus ntawm kev sib tham nrog tus neeg khiav dej num ntawm lub koom haum ntawm xaiv cov xwm txheej muab xov xwm.
6. Tshaj tawm tsab xov xwm - hloov pauv ntawm tus kheej dhau los ntawm lub neej thiab kev paub ntawm tus hero ntawm kev ua haujlwm.
7. Cov Kev Mloog Lus - xov tooj cua lossis vis dis aus tso rau hauv tib lub ntsiab lus tseem ceeb rau tib neeg.
Ntaub ntawv vim li cas
Txhua cov ntawv nyeem yuav tsum muaj xov xwm los qhia vim nws tsim. Cov laj thawj tseem ceeb yog:
- kev tsim cov tuam txhab tshiab;
- kev tsim lossis txhim kho cov khoom lossis kev pabcuam;
- duab tshiab;
- cov thev naus laus zis tshiab thiab kev tshawb nrhiav.
Nws yog ib qho tseem ceeb kom ua haujlwm nrog cov neeg sau xov xwm uas sau rau ntu koj xav tau. Tuav lawv, muab cov ntaub ntawv tshiab tshiab, tsis txhob hnov qab caw lawv rau cov xwm txheej tshwj xeeb thiab qhuas lawv hnub so.
Koj tuaj yeem tsim thiab txhim kho cov xov xwm uas siv cov tswv yim nram no:
- khi cov ntaub ntawv rau hnub tseem ceeb;
- kev tsim cov hnub so, hnub tseem ceeb, lossis ib qho tshwj xeeb tshwj xeeb;
- kev sib txuas ntawm cov xov xwm nrog cov teeb meem kev sib raug zoo, piav qhia ntawm cov kev xav sib txawv thiab mus kom ze rau nws.
