Yuav Ua Li Cas 59th Cannes Lions Advertising Festival Tau Xaus

Yuav Ua Li Cas 59th Cannes Lions Advertising Festival Tau Xaus
Yuav Ua Li Cas 59th Cannes Lions Advertising Festival Tau Xaus

Video: Yuav Ua Li Cas 59th Cannes Lions Advertising Festival Tau Xaus

Video: Yuav Ua Li Cas 59th Cannes Lions Advertising Festival Tau Xaus
Video: Cannes Lions 2018, premiación en México 2024, Hlis ntuj nqeg
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Cannes Lions Kev Tshaj Tawm Thoob Ntiaj Teb Kev Lom Zem yog qhov koob npe tshaj tawm thoob ntiaj teb. Txog tam sim no, qhov no yog qhov kev lag luam loj tshaj plaws thiab tshaj tawm, nyiam txog 10,000 tus neeg sawv cev ntawm kev lag luam no txhua xyoo.

Yuav ua li cas 59th tshaj tawm Festival xaus
Yuav ua li cas 59th tshaj tawm Festival xaus

Xyoo 2012, 59th Kev Tshaj Tawm Tshaj Tawm tau tshwm sim txij hnub tim 17 txog 23 Lub Rau Hli, thiab 34,301 daim ntawv thov raug xa mus, tus lej sau rau tag nrho lub sijhawm ntawm Cannes Lions. Cov khoom plig tau nthuav tawm hauv 15 qhov kev xaiv tsa, ob ntawm cov thawj coj tau qhia thawj zaug - Kev Tshaj Tawm Txog Xov Tooj Ntawm Tes thiab Txheej Xwm thiab Cov Ntawv Cim.

Hauv Kev Tsim Tsa Ua Haujlwm Zoo Tshaj Lij, qhov kev yeej yog ib txoj kev txhim kho los ntawm BBH London los txhawb nqa AX Excite. Cov vis dis aus tau paub zoo rau Lavxias TV saib. Nws lub tswv yim hais tias txawm tias cov nyob saum ntuj ceeb tsheej tsis muaj peev xwm tiv tsis tau tus txiv neej lub tshuaj tsw qab AX, yog li ntawd lawv poob saum ntuj los rau ntiaj teb.

Cov neeg yeej tseem suav nrog R / GA New York hauv qeb ua kev zoo siab rau "kev hloov pauv thiab cov tswv yim tshiab hauv kev lag luam thiab tshaj tawm". Lub koom haum tau ncaj qha rau kev txhim kho thiab txhawb ntxiv Nike cov khoom qub, ib txoj hlua tes uas pab txhim kho kev ua kis las.

Hauv Media Media, Grand Prix tau mus rau Manning Gottlieb OMD London rau kev tshaj tawm sab nraum zoov rau Google kev tshawb nrhiav tshiab.

Hauv xovxwm qeb, pab pawg muaj tswv yim ntawm Italian chaw haujlwm Fabrica Treviso yeej yeej qhov kev ua tsis tau zoo nrog lub phiaj xwm "Tsis txhob ntxub" rau Benetton hom. Nov yog cov duab tshaj tawm hais txog kev hnia ntawm kev nom kev tswv thiab kev coj noj coj ua. Ib ntawm lawv, uas piav txog lub Pope thiab Iyiv imam hnia, yuav tsum tau muab cais tawm hauv koob vim muaj kev npau taws ntawm Vatican.

Tebchaws Russia tau sawv cev ntawm kev ua koob tsheej los ntawm 361 ua haujlwm ntawm cov pab pawg muaj tswv yim ntau tshaj plaws xws li Leo Burnett, BBDO Russia Pawg, Instinct, RA Voskhod thiab Grape. Peb cov tshaj tawm tsis tau tswj hwm kom yeej qhov tshwj xeeb laurels. Saib ntawm kuv Russia tau txais Golden Tsov Rog nyob rau hauv Mobile xaiv tsa rau "Chaw nres tsheb ob chav sib tw" phau ntawv qhia online, thiab ob lub pov thawj tooj dag ntxiv los ntawm BBDO Russia Pawg hauv Xov Xwm rau kev tsim Google Maps "Paub ua ntej".

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