Thaum kawg ntawm Lub Rau Hli 2012, tom qab qhov kev sim yeeb yaj kiab nrov hauv Cannes, Cannes Lions Advertising Festival tau tshwm sim. Nws cov khoom plig tau muab rau cov phiaj xwm zoo tshaj plaws tsim nyob rau hauv lub moj khaum ntawm kev tshaj tawm kev tshaj tawm rau cov hom neeg.
Hauv xyoo 2012, khoom plig rau qhov kev tshaj tawm zoo tshaj plaws tau tshaj tawm hauv 18 kev xaiv. Cov Neeg Tshaj Lij tau muab rau kev tshaj tawm video tshaj tawm cov khoom noj ceev hu ua Chipotle. Tus tsim kom muaj kev lag luam yog Los Angeles-based Creative artists chaw ua haujlwm. Cov yeeb yaj kiab animated ua ke ua tiav cov txiaj ntsig ntawm kev lom zem nrog lub tswv yim muaj tswv yim thiab nthuav tawm cov suab paj nruag offscreen.
Ib qho khoom plig tshwj xeeb rau kev muaj tswv yim tau muab nthuav tawm rau UK lub tuam txhab rau kev tsim kho lub tswv yim tshiab rau kev txhawb nqa Unilever's AX deodorant hauv TV. Qhov pib ua tiav ntawm kev sib tw phiaj xwm tau nce qhov muag ntawm cov khoom.
Nike kev tshaj tawm online tau khwv tau Cyber Txhawb Kev Tshaj Lij nyob hauv qeb uas cuam tshuam. Thiab rau cov duab tsim, lub vev xaib ntawm Austria lub tuam txhab Austria Hnub Ci, koom nrog kev tsim kho hnub ci zog, tau txais nqi zog. Cov kws tshaj lij tau nyiam los ntawm qhov yooj yim ntawm cov khoom siv rau cov neeg siv thiab cov ntaub ntawv tshaj plaws ntawm cov khoom siv tau qhia hauv lub xaib.
Daim paib ntawm txoj kev zoo tshaj yog daim ntawv tshaj tawm Mercedes tsom rau kev nyab xeeb ntawm txoj kev. Tsis tas li ntawd nyob rau hauv pawg no tau ua tiav ntawm Shanghai tshaj tawm lub koom haum hauv kev tsim cov ntawv tshaj tawm rau cov tuam txhab Coca-Cola.
Hauv kev tshaj tawm xov xwm hauv xov tooj cua, tus thawj coj yog ib lub chaw haujlwm hauv Brazil uas muaj cov vis dis aus hais txog kev yuav khoom ntawm Go Outside magazine.
Ib qho khoom plig txawv yog ib txwm muab rau kev ua haujlwm ntawm cov tub ntxhais kawm thiab cov tub ntxhais hluas tshaj lij hauv kev lag luam tshaj tawm. Nyob rau hauv 2012, cov kws npaj khoom noj khoom haus lom zem tau xav paub ntxiv hauv kev tsim kho tshiab ntawm cov hluas Czechs - Lucy Kutna thiab Andrei Kratka. Xws li tus nqi zog yuav pab lawv hauv lawv cov haujlwm txuas ntxiv hauv kev lag luam advertising.
Yog li, koj tuaj yeem pom tias qhov kev sib tw no tau dhau los ua thoob ntiaj teb. Nws ua rau txawm tias cov tuam txhab me los ua pov thawj lawv tus kheej hauv kev ua lag luam thiab tau txais koob meej hauv ntiaj teb kev tshaj tawm.
